Understanding your market, your competitor and your target audience is critical to the success of your CE events...H.E. Abrams has the capability to deliver comprehensive results through statistics obtained from specified market research strategies to ensure that your target audience is being reached. 

Medical Marketing Specialists research and obtain principal data allowing for optimal marketing leading into maximum audience generation.  Outcomes M & A in turn becomes the stepping stone strategically placed between our database management and audience generation services.

Marketing Methods:

Qualitative Methods - used primarily as a prelude to quantitative research.  It can be used to generate hypotheses, identify determinants, and develop quantitative research designs.
Quantitative Method - usually respondents are asked to complete surveys. Client Company uses the information so obtained to understand the needs of professional in the market, and to create strategies and marketing plans.

Testing Methods used for Measurement and Analysis:

Event Research – response on specified CE event/training to determine Return On Education (ROE) as well as Return On Investment (ROI) with pre and post conference questionnaires

Brand Awareness – "client company" name recognition and awareness in target market

Reporting – compilation and presentation of data collected, measured, and analyzed for future use in marketing strategies and project methodology


Using any of these methods in correlation with H.E. Abrams’ other services, mainly as a direct link between database management and audience generation, presents a greater capacity for maximum results.